# WELCOME
## Introduction
**apinity** enables and simplifies the exchange of digital services for the insurance industry.
Digital services developed and maintained by independent third-party service providers are onboarded and offered on display on [**apinity Xplore**](https://marketplace.apinity.io). These services can be purchased and consumed by Service Consumers. The web interface offers providers and consumers with all the needed functionalities to support the service provision and consumption experience. On the backend, our marketplace engine is automatically configured to route all the traffic between consumers and service providers using API Gateway technologies.
{% hint style="info" %}
**apinity Xplore** is one specific instance of the **apinity SaaS** whitelabel solution.
Customers can acquire an apinity portal as a fully managed SaaS solution to be their own customized hub for internal and public API services.
For more information about features and pricing, check [**https://apinity.io/**](https://apinity.io/).
Most of this documentation refers to navigation and actions on apinity Xplore. The user experience in a customized apinity SaaS tenant may differ at certain points, though it should be mostly similar.
{% endhint %}
## Jump right in
| [
](https://docs.apinity.io/quick-start/publish-your-first-service-quick) | [
](https://docs.apinity.io/quick-start/consume-a-service-quick) |
| :-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | :----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: |
| If you want to **publish a service** on the portal, use this quick start guide to create a service and a demo plan. | If you want to **subscribe to an existing service** on the portal, use this quick start guide on subscribing to a service. |
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